In this section you'll find a selection of articles and papers which are designed to stimulate thinking and discussion. Downloads and links are provided.
LATEST ARTICLES
DOWNLOADABLE ARTICLES AND PUBLICATIONS
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Behavioural Science Models and Frameworks
There are numerous models and frameworks designed to help with applying Behavioural Science, so which one do you choose? This summary helps you decide between COM-B, ICM, EAST and others. Climate change behaviour- evidence review
This paper summarises the lessons identified from a review of the academic literature on changing climate related behaviour. 30 published papers were reviewed using a Behavioural Science lens, with eighteen behavioural effects (or Cognitive Biases) identified as creating barriers to change. A set of nine actions was then developed to identify how these barriers can be overcome and the behaviour of individuals changed so their carbon footprints are reduced. |
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Options for governments to tackle climate change
The UN stocktake on global climate action (https://lnkd.in/es5xZYRu) highlights need for urgent action on reducing emissions and article briefly discusses the options available, concluding that voluntary behaviour change, with the effective application of Behavioural Science, will be critical. |
https://www.linkedin.com/posts/tony-duckenfield-0024836_climatechange-climatecrises-behaviouralscience-activity-7106951683494039553-mczG?utm_source=share&utm_medium=member_desktop
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What it takes to reduce car use.
Presentation given at the Modeshift Stars and ACT Travelwise business conference, March 2023. |
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Why we should all REDUCE (and why it isn't so bad). Article which highlights the waste and over-consumption affecting our society combined with the need to reduce emissions.
https://www.linkedin.com/pulse/why-we-should-reduce-isnt-so-bad-tony-duckenfield |
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How Behavioural Science can help tackle climate change. Use of Behavioural Science to reveal nine of the barriers to people reducing their carbon emissions.
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https://www.linkedin.com/feed/update/urn:li:activity:7054232641759277056?utm_source=share&utm_medium=member_desktop
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What it will take to tackle climate change. Discussion of what is required to make progress on tackling climate change
https://www.linkedin.com/pulse/what-take-tackle-climate-change-tony-duckenfield |
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Five stages of Grief and the Climate Crises. An article which explores how people's response to climate change varies depending on their stage of acceptance.
https://www.linkedin.com/pulse/five-stages-grief-climate-crises-tony-duckenfield |
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Why we need to re-balance our economy. Short article discussing why we need a more balanced economy which place less emphasis on money.
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Behavioural Science: My Story- in this reflective piece I tell the story of how I came across Behavioural Science and why it matters to me.
https://www.linkedin.com/pulse/why-behavioural-science-my-story-tony-duckenfield |
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General Climate Levy - this short piece introduces the concept of a General Climate Levy, including the proposed three-step approach to its implementation.
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Predictably Human - this article discusses some results from the Predictable Human survey, including data collected from this website (Behavioural Science 101) and at the Modeshift STARS conference. Behavioural effects examined include Uncertainty Aversion, Endowment Effect and Relativity.
https://www.linkedin.com/pulse/predictably-human-modeshift-stars-tony-duckenfield |
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Modeshift STARS business conference, March 2022. Tony Duckenfield presented at the Modeshift STARS business conference, talking about behavioural economics and people being Predictably Human, and lessons learnt regarding what works to change travel behaviour.
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Most people are willing to make changes for the sake of Climate Change (Tony Duckenfield 12th Jan 2021)
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"The Cycle of Understanding - a new approach to applying Behavioural Science" (Beyond Logic Consulting Sep 2021)
The MRS Behavioural Science Summit showed that Behavioural Science is being applied using a wide and confusing array of proprietary and academic inspired theories, models and frameworks. The Cycle of Understanding, which is inttoduced in this article, provides a systematic way of navigating through this complexity. |
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“Predictably Human” (Beyond Logic Consulting April 2021)
In 2009 Dan Ariely showed us some of the ways in which people are “Predictably Irrational” in that we often make choices which are apparently not utility maximising. In my mind though, these irrationalities simply reflect the fact that we human and not computers or “econs”. This article shows evidence relating to one of the ways in which humans differ from econs: Loss Aversion. |
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What Behavioural Science can tell us about Road Pricing
A paper prepared by Beyond Logic Consulting for the Zero Emission Vehicles and Road Pricing Inquiry |
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Are we going local? (Beyond Logic Consulting October 2020)
This article examines trends in how we shop and explores the future of our local shops and how behavioural science can help ensure their survival. |
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Work and Wellbeing during Covid-19 October update (Beyond Logic Consulting October 2020)
I this article I share some of the latest results relating to work and wellbeing with the aim of digging down beneath some of the headlines. |
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The death of the daily commute? (Beyond Logic Consulting August 2020)
Covid-19 has had a seismic impact on travel to work, but as we come out of lockdown the question is whether there’ll be a return to pre-pandemic life, or has there been a permanent re-adjustment? In this article behavioural science is used to throw some light on what is likely to be the future of commuting. |
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Work and Wellbeing during Covid-19 (Beyond Logic Consulting September 2020)
The effect of the coronavirus pandemic on working lives has been both dramatic and well documented: who hasn’t now heard of being furloughed? Behind the headlines though are some more worrying issues, such as the disparate effect on already disadvantaged people such as those on lower incomes or with a disability. in this article I share some analysis of data relating to work and wellbeing with the aim of digging down beneath some of the headlines. |
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How behavioural science can improve market research (Beyond Logic Consulting Aug 2020)
Much of the focus of behavioural science (or behavioural economics) has been about how to ‘nudge’ people’s behaviour, but there are many more applications with one of these being how to improve the way market research is conducted and how to obtain genuine insights rather than the answers we expect to hear. This article summarises some of the implications for undertaking research such as Confirmation bias. |
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Beyond Logic Guide to Behavioural Concepts (Aug 2020)
Behavioural science (or behavioural economics) can be visualised as a series of concepts or principles which reflect the varying ways in which people behave “predictably irrationally” as Dan Ariely put it. In excess of 100 such concepts have been identified, though since the field is still developing this number is on the increase and a definitive list does not exist. The summary provided here is based on experience of the most useful and evidence-based concepts and is designed to be an easy to use reference list. |
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Tony Duckenfield is a Certified Member of the Market Research Society and ensures all Beyond Logic's research is undertaken to their demanding standards 
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