Insight & research
Achieving deep understanding
Gaining true insight requires understanding the spoken and unspoken factors along with all the external influences on behaviour. To achieve this requires three types of data: attitudinal to capture what people believe to be important; qualitative to reveal the hidden, subconscious influences; contextual to identify the external determinants of behaviour.
Beyond Logic Consulting is skilled at bringing these types of data to understand the current situation and what is required to change it. Typically, this involves utilising desk research in the form of a literature reviews and analysis of third-party data, quantitative research and qualitative research. Existing data is always reviewed first so that the emphasis is building on what’s there rather than starting from scratch. |
South Staffs and Cambridge Water (SSC) are pioneering a new affordability social tariff that aims to reduce water consumption while supporting low-income households. To inform the roll out of the scheme, a trial is being undertaken involving c.1,000 households. The trial aims to assess the impact on householders’ behaviour and wellbeing, and identify lessons to apply to the roll out of the tariff. Qa Research and Beyond Logic Consulting were commissioned to run and evaluate the trial.
Behavioural Science is integral to the project with application to the design of the research questionnaires and discussion guides, the design of communications about the tariff, the interpretation of research findings, and the recommendations for full deployment of the tariff. |
CASE STUDY: Fare Britannia, Greenpeace, 2024
Greenpeace wanted to explore options for a new rail fare which would radically simplify the passenger experience and attract car users onto rail services. They were particularly interested in exploring the potential for a “Climate Card” along the lines of that available in Austria and Germany. Greenguage21 along with Albion Economics and Beyond Logic Consulting were commissioned to evaluate the options and assess the impact of the preferred option. The focus of this study was using existing data including that provided by Transport Focus on rail passenger attitudes to rail fares. Behavioural Science was important for taking into account the behavioural response to different ways of paying for rail travel, and was instrumental in recommending a subscription model over the more traditional ticket or card format. |