Inclusion
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In the UK 13.9m people have a disability, with many disabilities being invisible, and with an ageing population the number who are potentially excluded from at least some activities is increasing.
Exacerbating the issue is the prejudice against disabled people: one in three said that "there is a lot of prejudice against disabled people in Britain" (Scope UK) - read more here: blc009_disability-perception-gap-report.pdf. |
"When everyone is included, everyone wins."
Jesse Jackson 
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Beyond Logic understands the fact that people’s needs vary and that designing to be inclusive is to the benefit of everyone and not only people with a disability. Aside from the direct benefits of easier to use facilities and services, a wider benefit of inclusive design is that most people have a sense of fairness and don’t like to see vulnerable people suffer.
This is an especially pertinent issue in the transport sector where there is a need to design services so they can be used by everyone and in this way enable people to access the places they need to.
This is an especially pertinent issue in the transport sector where there is a need to design services so they can be used by everyone and in this way enable people to access the places they need to.
CASE STUDY: ACCESS FOR ALL
Project description
The Access for All programme run by the UK's Department of Transport aims to improve the accessibility of rail stations making them easier to use, particularly by passengers with a disability. The study revealed a positive business case using a government approved methodology, demonstrating the economic benefits of improving accessibility.
As importantly, the study highlighted a number of areas in which the programme could be improved, and showed how all passengers benefitted from the investment.
Project outcome
The study was critical in obtaining further government funding for the programme and the recommendations have been taken on board within the Williams Rail Review. The project was subsequently used as a case study by the OECD who were researching the economic value of improved accessibility.
Added value
Tony Duckenfield, working with Steer, was instrumental within this project and was able to add value to the work through his understanding of the needs of all types of passenger, including (for example) those with hidden disabilities or travelling with small children, his knowledge of research methods, and his familiarity with evaluation methods.
Relevant behavioural science concepts
Fairness (Inequity aversion) - people don't like to see equality and programmes such as Access for All therefore have a wider benefit in making society fairer.
Project description
The Access for All programme run by the UK's Department of Transport aims to improve the accessibility of rail stations making them easier to use, particularly by passengers with a disability. The study revealed a positive business case using a government approved methodology, demonstrating the economic benefits of improving accessibility.
As importantly, the study highlighted a number of areas in which the programme could be improved, and showed how all passengers benefitted from the investment.
Project outcome
The study was critical in obtaining further government funding for the programme and the recommendations have been taken on board within the Williams Rail Review. The project was subsequently used as a case study by the OECD who were researching the economic value of improved accessibility.
Added value
Tony Duckenfield, working with Steer, was instrumental within this project and was able to add value to the work through his understanding of the needs of all types of passenger, including (for example) those with hidden disabilities or travelling with small children, his knowledge of research methods, and his familiarity with evaluation methods.
Relevant behavioural science concepts
Fairness (Inequity aversion) - people don't like to see equality and programmes such as Access for All therefore have a wider benefit in making society fairer.
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Tony Duckenfield is a Certified Member of the Market Research Society and ensures all Beyond Logic's research is undertaken to their demanding standards 
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