Enhanced Digital Marketing
A partnership to improve the effectiveness of your marketing
Beyond Logic partners with Sambecketts to provide Enhanced Digital Marketing
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The Partnership
Sambecketts is a leader in digital marketing, creating strategies and campaigns which deliver results and provide long term growth.
Beyond Logic Consulting is expert at applying Behavioural Science to increase the impact of communications.
Sambecketts and Beyond Logic Consulting have joined forces to offer “Enhanced Digital Marketing” to organisations and brands looking to increase their reach, grow their market, or to improve the effectiveness of their messaging.
Beyond Logic Consulting is expert at applying Behavioural Science to increase the impact of communications.
Sambecketts and Beyond Logic Consulting have joined forces to offer “Enhanced Digital Marketing” to organisations and brands looking to increase their reach, grow their market, or to improve the effectiveness of their messaging.
What is digital marketing?
Digital Marketing is the use of the latest online tools and techniques aimed at increasing sales or growing a brand. These include:
- Website design – the creation of websites that not only look great but helps your business grow by combining design expertise, marketing insight, and technical know-how;
- Paid for ad campaigns (PPC) - campaigns using Google and social media channels, such as Facebook, Instagram, LinkedIn and TikTok that drive measurable results and provide a positive return on spend.
- Social media management – using the right mix of creativity, strategy, and smart data analytics we shape social media strategies that generate real results,
- Search Engine Optimisation (SEO) - by optimising content, structure, and technical aspects, your product or brand appears near the top of a search list generated by Google or an alternative search engine.
- Copywriting – the creation of content, which is clear, focused, and built to do a job-whether that’s driving clicks, shaping identity, or telling your story. We craft words that make people pause, click, buy, or just feel something
- Artificial Intelligence (AI) – integrating AI tools and insights to optimise content, targeting, and performance. From predictive analytics to AI-assisted copy and design, we harness intelligent technology to deliver faster, smarter, and more personalised marketing results.
What is behavioural science?
Behavioural Science is the science of human behaviour, describing how people actually respond to stimuli rather than how we commonly expect them to. As a scientific concept it’s been around since the 18th century, but it came to prominence with the economic crash of 2007/8, which could only be explained through Behavioural Science. This led to the establishment of Behavioural Insight Teams in the US and UK, which have since gone from strength to strength and been replicated around the world.
In practical terms it involves identifying the Behavioural Effects (sometimes called “cognitive biases”) at work within the particular situation being examined, then applying known techniques to overcome them.
The impact of applying Behavioural Science can be very substantial – in a systematic review of academic articles undertaken in 2020 (National Bureau of Economic Research Working Paper 27954), the average impact was an increase of 33% in the effectiveness of interventions such as communications campaigns.
If you would like to explore how this partnership could benefit your business, please get in touch
In practical terms it involves identifying the Behavioural Effects (sometimes called “cognitive biases”) at work within the particular situation being examined, then applying known techniques to overcome them.
The impact of applying Behavioural Science can be very substantial – in a systematic review of academic articles undertaken in 2020 (National Bureau of Economic Research Working Paper 27954), the average impact was an increase of 33% in the effectiveness of interventions such as communications campaigns.
If you would like to explore how this partnership could benefit your business, please get in touch
