Why "Beyond Logic?"

Applying logic can only get you so far: the real world is driven as much by emotions as rationality.
Beyond Logic Consulting understands this and applies lessons from the field of behavioural science to arrive at evidence based solutions which appeal to both our emotional and practical sides. ​By doing so it is possible to greatly increase the impact of policies, communications, marketing campaigns and behaviour change interventions. As Rory Sutherland put it: There are often two reasons behind people’s behaviour: the ostensibly logical reason, and the real reason

LATEST NEWS

Tony Duckenfield had two articles published December. 

In WorkLWorld magazine Tony shared a Day in the Life, talking about what it means for him to be a Behavioural Scientist. You can read the article here: WorkL WorLd - The Global Workplace Happiness e-zine Dec 2025 by WorkL - Flipsnack  

​In WorkL WorkLife Business News e-zene he had an article on the science of wellbeing. This goes into what the drivers of wellbeing at work are and how an employer can foster positive wellbeing. 

It also highlights the benefits of a workforce with positive wellbeing, which includes financial benefits.

​WHAT IS BEHAVIOURAL SCIENCE?

 Behavioural Science has been developed to explain the differences between how humans really are and how they are generally expected to be. This means going beyond logic and taking into account emotions and innate human needs. This is done by taking into account the various Behavioural Effects or “Cognitive Biases” which exert an influence, usually unknowingly, on how we think and act. There are many of the effects and how they work is impacted by the context, but many of the key ones are mapped below. Further information can be found in Behavioural Science 101.

BEYOND LOGIC'S APPROACH TO APPLYING BEHAVIOURAL SCIENCE

To help identify which Behavioural Effects and which of the various models and frameworks are most relevant, Beyond Logic Consulting follows the process illustrated opposite, starting with understanding the current situation, using this to design your policy, campaign or intervention, before testing it and implementing it. Monitoring its impacts in order to learn and improve is also a crucial part of the process which relies on evidence.
Beyond Logic Consulting has valuable experience of applying behavioural science across a range of situations, with six specific areas of expertise.