Why "Beyond Logic?"

Applying logic can only get you so far: the real world is driven as much by emotions as rationality.
Beyond Logic Consulting understands this and applies lessons from the field of behavioural science to arrive at evidence based solutions which appeal to both our emotional and practical sides. ​By doing so it is possible to greatly increase the impact of policies, communications, marketing campaigns and behaviour change interventions. As Rory Sutherland put it: There are often two reasons behind people’s behaviour: the ostensibly logical reason, and the real reason

LATEST NEWS

T​he Department for Transport (DfT) is consulting on cutting its road investment strategy (RIS3), to fund defence and Tony provided feedback supporting the cancellation of two road schemes, making the point that the money would be better spent on road maintenance and repair, climate adaptation and mitigation and alternatives to private car travel.
Tony, writing as lead author for Greenguage21 has had a report published comparing rail provision and use in the north v south of the country. It has now also been used in an article in Rail Magazine issue 1060.
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​WHAT IS BEHAVIOURAL SCIENCE?

 Behavioural Science has been developed to explain the differences between how humans really are and how they are generally expected to be. This means going beyond logic and taking into account emotions and innate human needs. This is done by taking into account the various Behavioural Effects or “Cognitive Biases” which exert an influence, usually unknowingly, on how we think and act. Further information can be found in Behavioural Science 101 .
Behavioural Science draws upon a wide-range of academic fields, including, but not limited to, economics and psychology (see diagram opposite). It is useful in any circumstance where taking into account real human behaviour is important. For example, Beyond Logic Consulting has applied it to improve the effectiveness of: 
  • advertising and marketing communications
  • market research
  • the design of transport information and services
  • employee wellbeing initiatives
  • programmes aimed at changing climate related behaviour,
Beyond Logic Consulting has valuable experience of applying behavioural science across a range of situations, with six specific areas of expertise.